Zebrano: Wood on the Wild Side
For over a decade Boraam Industries has produced quality furniture for American homes. Located just north of Chicago in Mundelein, Illinois, Boraam Industries distributes its interior home products throughout the country via well-known online retailers, such as Walmart.com, Sears.com, Target.com and other outlets including Amazon.com, Overstock.com and Hayneedle.com.
The company relies on market research and feedback from national retail distributors and end users to stay current with the tastes, preferences and price sensitivities of its target middle-market demographic. It has gained wide renown for its popular mid-century-modern styled dining sets, accent tables, chairs, desks, pub tables and stools.
Recently, Boraam Industries ventured upmarket with the addition of the Zebra Series to its line-up of home furnishings. The Zebra Series is a collection featuring zebrano or zebrawood veneer on an MDF base.
Zebrano (Microberlinia brazzavillensis) is a decorative exotic wood, distinguished by its unique bold striping. It is a heavy, hardwood with a somewhat coarse texture, a high density and a distinct interlocked or wavy grain.
"The Zebra Series is designed to appeal to a more discriminating customer base," says Maggie Henning, Boraam Industries' national account manager. "Our goal with this collection was to capture a slightly different sector of the market and yet still remain true to our strong value proposition."
Boraam's Zebra Series currently includes a dining table
Frequently asked questions
What is the Boraam Zebra Series?+
The Zebra Series is a collection of home furnishings from Boraam Industries featuring zebrano (zebrawood) veneer on an MDF base. It currently includes a dining table and represents Boraam's move into a more upmarket product line.
What are the characteristics of zebrano wood?+
Zebrano (Microberlinia brazzavillensis) is a decorative exotic hardwood known for its unique bold striping. It is heavy and dense with a somewhat coarse texture and a distinct interlocked or wavy grain.
Where is Boraam Industries located?+
Boraam Industries is located in Mundelein, Illinois, just north of Chicago.
Where can consumers buy Boraam Industries furniture?+
Boraam distributes its interior home products nationally through major online retailers including Walmart.com, Sears.com, Target.com, Amazon.com, Overstock.com, and Hayneedle.com.
Why did Boraam Industries launch the Zebra Series?+
According to national account manager Maggie Henning, the Zebra Series was designed to appeal to a more discriminating customer base and capture a slightly different sector of the market while remaining true to the company's strong value proposition.
What types of furniture is Boraam Industries known for?+
Boraam Industries is widely known for its mid-century-modern styled dining sets, accent tables, chairs, desks, pub tables, and stools aimed at the middle-market demographic.